Search engine optimization is now becoming very popular because businesses now a day are becoming online and everyone is using internet to search for products and services they need.
Search engine optimization means promoting you website online, giving it more exposure, more visibility and traffic. Google is one of the most used search engines now a day. They try to display most relevant search results in the search body. That is making search engine optimization more difficult and competitive than usual. But there are some techniques that can help your website get more traffic and rank it relatively in search engine.
Choosing domain name of your website
Ideally the domain name should have keyword in it. But if you do not get one with keyword in it try using different combinations. Or if you are looking to optimize a website already registered or up in running. Then you first job should be, analyzing the internal structures of website. That is called onsite optimization. Onsite optimization contributes about 40% to 50% in the whole SEO. Once you have your website internal structure SEO friendly that means you website allows search engine to read and crawl your website properly. A website should have some number of pages it. Most likely you should have a website starting from ten to fifty or more pages. E-commerce websites need to get over hundred pages. After you have got some good numbers of pages then after that go for internal linking of the webpages. More internal links inside the website directing the links either to same website or some other is going to give your ability to get more index pages. Once you submit your website to search engines to index, these internal and external links will prove to be a logical index pages with the crawler. In other words after this activity search spider will think of your website a big website with lots of index pages. That gives you rating. In other words 500 pages in actual with this activity will give you about 2000 index pages that means about 4times more than you are really having.
Once you have got some of these indexes next step should be taking a brief look on the content of the website. You should try to include your targeted keywords as much as you can in the content of the website. But do not make it a spam. Using keyword in bulk may result in ignorance from search spider. In that case you should go for providing unique information about your targeted keywords. Try to use your keyword in percentage of 20% of the whole text. Every targeted keyword must have explanatory articles on the website. More information in the form of text you are able to display on your website. More rating that will result in. But make sure do not copy some ones content. If you do that search spider will identify that on the basis of publishing age and if you prove to be wrong or victim. Bot can even block your website and can send it to Sand box, where your website can prolong from six months to life. Sand box is a naughty box by Google which is for spammers or content copiers or anything like that. Always get couple of free registrations for your website such as AVG free virus test, Secure merchant verified etc.
If in case you are looking for new website development try to use SEO friendly programming languages, such as Joomla , WordPress and HTML. Because Joomla and wordpress have got auto linking and title and display tags abilities. That is almost same in WordPress. These programming languages help you make more links and title and cloud tags, with auto generated HTML sitemap. Because Google itself is a text base HTML website so they always prefer HTML websites but even if you do not have HTML website. Though you have some pictures and calculators to display, you must have HTML sitemap included in the website. After development generate the sitemap for your website and get it W3C verified and submit every single page of your website on all the major search engines so that, search engines would know you are also one of the websites available on website.
After the entire ON page SEO processing you would need to switch back to off page SEO for your website. That starts with directory submission which can give you anywhere from 30% – 50% of the links which you have submitted. As SEO is never ending process for new website 5000 directory submissions will be a good start if your website have more than 30 pages and linked in the manner that overlaps and gives it to around 1000 or more index pages. Once you get backlinks and quality backlinks then go ahead the entire off page seo such as article writing, forums, and blogs. All that process will work gradually but ultimately you will start getting some traffic.